Social Media Policy
Well-Choices is committed to transparency and honesty in all of its advertising messages and promotional communications with consumers. Therefore, Well-Choices hereby adopts this Social Media and Brand Ambassador Policy (this “Policy”).
This Policy applies to all Well-Choices, independent contractors, coaches, brand ambassadors, affiliates, influencers, employees, agents, speakers, writers, bloggers, talent, endorsers, and any other individual or entity engaged in promotional activities on behalf of Well-Choices and BellaVita 360 INC, whether they are engaged by Well-Choices directly, or through an agency, representative of an agency, subsidiary, or franchise (collectively referred to herein as “Brand Ambassador”).
This Policy is intended to outline the policies and procedures of Well-Choices concerning any and all advertising messages or promotional communications made by Brand Ambassadors. It is also intended to address endorsements and testimonials made by Brand Ambassadors about Well-Choices, and/or their products and services, whether those endorsements and testimonials are made through “traditional media” such as television commercials or print ads, or “new media” or “social media” such as websites, blogs, mobile applications or any other form of media that may be used by advertisers.
Brand Ambassadors are legally responsible for their opinions, comments, and content. Individual Brand Ambassadors can be held personally liable by third parties for any commentary deemed to be defamatory; obscene; proprietary to, or owned by, others; or libelous to Well-Choices, their suppliers/partners or any other person or entity. For these reasons, Brand Ambassadors should exercise caution concerning exaggeration, colorful language, guesswork, obscenity, materials used in content, conclusions, images and/or video, and derogatory remarks or characterizations.
In addition, Brand Ambassadors should at all times be mindful that, given advances in technology, opinions, comments or content may remain public, and may be archived, stored and retrievable, indefinitely.
Standards Of Conduct
With respect to statements or other claims made in advertising messages or promotional communications about Well-Choices and/or its products or services, Brand Ambassadors must adhere to the following principles:
Brand Ambassadors may only make statements that reflect their honest beliefs, opinions, experiences, or recommendations. Well-Choices encourage these statements to be in the first person.
Brand Ambassadors by organizations must reflect the collective judgment of the organization, as approved by senior management.
Brand Ambassadors may not make deceptive or misleading claims about Well-Choices’ products or services, or Well-Choices competitors’ products or services, to consumers.
Brand Ambassadors may not make any claims about Well-Choices’ products or services, or Well-Choices ‘competitors’ products or services, that are not substantiated (i.e., claims may not be made about a product that would require proof that the Brand Ambassador does not have).
Brand Ambassadors may not engage in any communication that is defamatory or infringes upon the intellectual property, or privacy and publicity rights of others, including competitors.
Brand Ambassadors may not solicit, products, or services on behalf of Well-Choices.
Brand Ambassadors may not make offensive comments that have the purpose or effect of creating an intimidating or hostile environment, including telling lies or spreading rumors about Well-Choices or their affiliates and their respective Endorsers, officers, directors, shareholders, agents, representatives, licensees or competitors.
Brand Ambassadors may not use ethnic slurs, personal insults, obscenity, or other offensive language.
Brand Ambassadors may not make any comments or post any content that, in any way, promotes unsafe activities that could lead to an unsafe situation involving Well-Choices’ customers or other individuals.
Brand Ambassadors may not make any comments or post any content that may violate applicable local, state, or federal laws or regulations.
Brand Ambassadors must adhere to the legal conditions on Well-Choices’ website and the posting guidelines and Terms of Use on any website on which they post content on behalf of Well-Choices.
Brand Ambassadors must strive for high quality with every comment or post, including adherence to basic spell checking and rules of grammar.
Brand Ambassadors that are also employees of Well-Choices must also adhere to any and all guidelines provided by Well-Choices to their employees with respect to social media and related matters.
Brand Ambassadors must adhere to any specific additional guidelines provided by Well-Choices.
Brand Ambassadors must always use sound judgment and common sense.
Brand Ambassadors allow all content to be shared as Well-Choices and BellaVita 360 INC see fit.
Disclosure Requirements
Brand Ambassadors must clearly and conspicuously disclose and make readily apparent all “material connection” to Well-Choices in all advertising messages and promotional communications concerning Well-Choices and/or their products or services.
A “material connection” is one that could influence the weight or credibility a reasonable consumer would give to the communications or messages made by the Brand Ambassador. Such connections may be in the form of (a) consideration (such as monetary compensation, including fees or commissions; gift cards; event access; prizes; or free or discounted products or services) provided by Well-Choices and BellaVita 360 INC (or any of their agents acting on their behalf) to the Brand Ambassador, or (b) a relationship between Well-Choices and the Brand Ambassador (such as employment or contractual relationships).
Some examples of appropriate material connection disclosures are:
- I received from Well-Choices as a gift;
- [Thanks to][Courtesy of] Well-Choices, I was given this
- Well-Choices sent me to try;
- Some of the products reviewed in this blog post were sent to me by Well-Choices;
- This post is a paid advertisement for Well-Choices;
- I am an employee of Well-Choices.
These are simply examples of appropriate disclosures, and variations on these examples may be appropriate based on the context. The key is to make it apparent to the reasonable consumer that Well-Choices provided the subject product or service, as opposed to the Endorser independently purchasing or obtaining the subject product or service.
It is not sufficient to make a single disclosure on a home page or legal terms/disclaimer page that, for example, “many of the products I discuss on this site are provided to me free of charge by their manufacturers” Disclosures should be tied to the specific products at issue and readily apparent to readers of the particular blog post.
When using a Twitter, Facebook, Instagram, or similar platform, Brand Ambassadors should endeavor to include a link on their main profile page, directing followers to a comprehensive disclosure statement.
Brand Ambassadors who post their own opinions, comments, content or recommendations about Well-Choices and BellaVita 360 INC, and/or their products or services, must disclose that their views do not necessarily represent those of Well-Choices.
Trademarks And Intellectual Property
All emblems, logotypes, insignia, designs, devices, colors, artwork, trademarks, trade names, service marks, trade dress and copyrights, and the commercial goodwill associated therewith, that at any time were or are owned, applied to be registered or registered (irrespective of class of goods/services), controlled, cleared for use by, or on behalf of, or licensed by Well-Choices or any of its affiliates may only be used or posted by Brand Ambassadors with the prior written consent of Well-Choices in each instance, strictly in accordance with the specific guidelines provided by Well-Choices.
Ownership of Content
Content created by a participant or “Brand Ambassador” for Well-Choices while employed by Well-Choices or during a promotion, or marketing campaign are the property of Well-Choices. Well-Choices reserves the rights to repurpose and redistribute any content created by the “Brand Ambassador” while employed by Well-Choices or while participating in a promotion or marketing campaign with Well-Choices. including but not limited to images, videos, audios, graphics, quotes, text, and testimonials.
Confidentiality
Brand Ambassadors may develop, have access to, or directly or indirectly be exposed to, information of a proprietary and confidential nature about Well-Choices (including without limitation its business operations and activities, strategic plans, and financial information) which, if disclosed, could have a negative effect on Well-Choices and BellaVita 360 INC. Brand Ambassadors shall keep confidential and not disclose any such information and, upon the termination of a Brand Ambassador’s relationship with Well-Choices, the Brand Ambassador shall promptly return to Well-Choices any confidential information in the Brand Ambassador’s possession. In the event that there is any question as to whether particular information is confidential in nature, Brand Ambassadors must promptly contact Well-Choices for clarification and approval before posting, commenting, blogging, or uploading content.
Questions
Any questions concerning the contents of this Policy should be referred to info@well-choices.com
Right To Modify Policy
Well-Choices reserves the right to amend, restate, supplement or otherwise modify this Policy at any time. In the event of a dispute as to the interpretation of this Policy, Well-Choices’ interpretation shall be final.
